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Process

Process first. Format follows.

Six stages, one accountable team, clear milestones and payments tied to delivery.

01

Discover

We learn the audience, the ambition and the real problem behind the brief.

2–4 days
You get
  • Kick-off call and brief review
  • Audience and competitor scan
  • Goals, budget and success measures
02

Imagine

Writers and directors build the idea, the story world and its emotional centre.

3–7 days
You get
  • Creative routes and scripts
  • Moodboards and references
  • Treatment for sign-off
03

Expand

AI becomes a creative partner: look tests, characters, worlds and versions explored in days.

3–5 days
You get
  • AI look development
  • Character and product references
  • Animatic or storyboard
04

Produce

Live action, photography, AI generation and design come together under one director.

1–3 weeks
You get
  • Shoot or AI generation
  • Photography and design
  • Daily selects to review
05

Refine

Edit, grade, VFX, music and mix, until every frame belongs.

1–2 weeks
You get
  • Edit and two review rounds
  • Colour, VFX and sound mix
  • Music, voice and captions
06

Deliver

Masters and every cut-down, size and language your channels need.

1–3 days
You get
  • Masters and cut-downs
  • Formats for every platform
  • Files and usage notes

Let's talk

Have something worth making?

Tell us what you're launching, who it's for and when. We'll reply within one business day with ideas and a clear, milestone-based proposal.