Written by the Aerocreate team
Photography · AI imagery
AI imagery has made product visuals faster and cheaper, but it hasn't made real photography obsolete. Each is better at different things.
Shoot for real when
- Accuracy is critical: jewellery, textures, labels and colour.
- Real people and models are central to the story.
- You need hero images for packaging or regulated claims.
Generate when
- You need many backgrounds, seasons or variants.
- Sets would be expensive or impossible to build.
- You need fresh creative weekly for social and ads.
Do both
Our favourite approach: photograph the product once, perfectly, then use AI to place it into many worlds. You keep accuracy and gain volume.
